Station Profile

WHMS has been Central Illinois’ Adult Contemporary choice for decades. The station is known along with sister station WDWS as the flagship station for University of Illinois Football & Basketball. Along with being an at work favorite featuring an on-air lineup of market staples, featuring Mike in the Morning, Tamera McDaniel and Delilah.

Format: Adult Contemporary

Frequency: 97.5

Slogan: Lite Rock 97.5 WHMS

Demographic: Women 35+/ Adults 35+

Website: whms.com

Listener Profile

Female: 60%

Male: 40%

College Graduate: 65%

Household Income 50k+: 65%

18-24: 11%

25-34: 12%

35-44: 11%

45-54: 27%

55-64: 18%

65+: 20%

Lineup:

M-F 5a-10a: Mike in the Morning

M-F 10a-3p: Alli Adams

M-F 2p-6p: Mike Haile

M-F 3p-7p: Tamera McDaniel

M-F 7p-12m: Delilah

Sa 7p-12m: 80’s Saturday Night with Tamera McDaniel